Wednesday, January 10, 2007

CES web video coverage, die ads die

Since I can't fly off to Vegas to visit CES or down to San Francisco to attend Mac World, I have been catching up on all the gadgety goodness via web video. Everything was going well until I was brutalized by the advertising in these videos.

I am willing to accept some advertising for my content but this has gone too far. In particular and Gear Live's The Bleeding Edge Podcast have heinous advertising which is bound to turn off viewers.

The Offenders
Content: Reviews and information from CES and MacWorld
Offense: Stupid Windows Mobile Snakes in an Elevator commercial.
Why this is Heinous: Its not the commercial so much, although it is normal Microsoft crap, because it is livable. It is the fact that they make you watch the same flippin' commercial between every two or three clips. The clips are about thirty seconds to three minutes long and the commercial is 16 seconds. So every 60 to 4 minutes or so you are forced to watch the same clip. That means you watch that commercial over .... and over ... and over ... and over ... and over before you can get through the playlist.

Subject: Gear Live's The Bleeding Edge Podcast
Content: Tech Reviews, Interviews, and Commentary from CES
Offense: Obnoxiously long intro, double Panasonic Ads, and Microsoft Live Ad all in one short podcast
Why this is Heinous: Normally the podcast is nearly an hour, released semi weekly, which makes the ads a bit more tollerable BUT for their CES coverage they are doing 2-4, 4-15 minute shorts a day. Each of those has the same advertising. One 5:50sec podcast has a 30sec Microsoft Live ad followed by a thankfully short splash, followed by a 30sec Panasonic Ad followed by the podcast and then ending with another 40sec Panasonic Ad...If you were keeping track that is nearly 30% of the podcast is taken up with advertising! Luckly you can fast forward with iTunes but I am seriously considering unsubscribing after this abuse.


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